Combine warm milk, melted butter, and granulated sugar in a large mixing bowl. Sprinkle active dry yeast over the top and let it sit for about 5 minutes.

Add eggs and salt to the mixture. Gradually add all-purpose flour, mixing until a dough forms. Knead for about 5-7 minutes until smooth and elastic.

Place the dough in a greased bowl, cover with a cloth, and let it rise in a warm place for about 1 hour or until doubled in size.

Prepare the filling by mixing softened butter, brown sugar, and ground cinnamon in a small bowl.

Roll out the risen dough into a rectangle, spread the cinnamon filling, and sprinkle chocolate chips on top.

Roll the dough tightly from the long edge and cut into 12 equal pieces. Place in a greased baking dish.

Cover the rolls and let them rise for another 30-45 minutes. Preheat the oven to 350°F (175°C).

Bake the rolls for 25-30 minutes or until golden brown.

Prepare the frosting by beating together cream cheese, unsalted butter, powdered sugar, and vanilla extract until smooth.

Frost the warm rolls with the cream cheese frosting and serve.